A simple weekly workflow for drafting posts with AI

The week is half gone and nothing is scheduled. Or posts go out in a rush, unchecked, and one of them has the wrong date. A fixed routine fixes both. It takes the same few steps each week, and the checking has its own slot.

Step one: gather the facts first

Don't start in the AI tool. Start with a plain note of what's true this week. Opening hours, new stock, events, offers, prices, who is working.

Why first? Because the tool can only repeat what you give it, and facts you write down once can be checked once. A business must be able to stand behind what it posts. The ACCC expects what you post to be true, accurate and provable.¹ That's an Australian rule. Other countries have their own.

Step two: brief the tool

Give it the facts, the post's purpose, the platform and your voice note. The page on prompts shows what to include. The one on voice shows how to keep the tone yours.

Some tools offer ideas when you're stuck. Buffer's help page asks "Having trouble coming up with content?" and points to its AI Assistant.²

Step three: draft, then pick

Ask for a few versions. Choose the closest, then rewrite the weak parts yourself. Don't paste straight from the tool to the schedule.

Step four: check with the list

This is the step people skip. Run every post through the checking list. Tick off facts, names, prices and tone. Keep the fact note open beside the draft, and don't rush.

Tool makers expect this. Hootsuite says its AI assistant leaves reviewing, approving and publishing to people.³

Step five: schedule

Load the approved posts into your scheduling tool. Plans have limits. For example, Buffer's help page says free users can have up to 10 scheduled posts queued at a time.² That page was read on 8 November 2026, and limits change, so check your own plan.

A good habit is to schedule no further ahead than you can keep accurate. If a price might change on Thursday, don't schedule Friday's post on Monday.

Step six: watch what comes back

Posting isn't the end. The ACCC tells businesses to check their social media pages.¹ It also says a business is responsible for misleading comments that others leave there.¹

Look at comments each day. If a reply to a customer would be easier with a draft, let the tool suggest wording, and send it yourself.

Keeping it small

Pick one day for facts and drafting, and a second day for checking and scheduling. Splitting them means you read the drafts with fresh eyes.

If a week goes wrong, don't add steps. Find the one that failed. Usually it's step one, where a fact was wrong or missing.